PPC Order Form

These Terms and Conditions govern the Google Ads management services provided by Social Media Fairy ("the Company") to its clients. By signing or submitting an order form you agree to be bound by these terms.

SERVICES
The Company offers Google Ads management services including, but not limited to, campaign setup, optimisation, monitoring, and reporting, as outlined in the agreed package.

CONTRACTS AND CANCELLATION
Contracts operate on a flexible rolling monthly basis and may be terminated by either party with one month's written notice. Due to the ongoing nature of Google Ads management, which requires continuous monitoring and optimisation for best performance, one month's notice is required. You remain liable for payment during the notice period and we will continue to provide services until the end of that period.

PAYMENT
Services are billed monthly in advance. Payment must be received before work begins each month. Ad spend is billed separately and is your sole responsibility. The Company is not liable for any additional charges incurred through your Google Ads account. Where payment is not received by the due date, the Company reserves the right to charge statutory interest under the Late Payment of Commercial Debts (Interest) Act 1998 at 8% above the Bank of England base rate.

ANNUAL PRICE REVIEW
The Company reserves the right to increase its fees annually on 1 April each year. You will be given no less than 30 days' written notice. Continued use of our services following the effective date shall constitute acceptance of the revised fees.

YOUR RESPONSIBILITIES
You must provide access to all necessary platforms including Google Ads, Google Analytics, and Google Tag Manager. You must ensure that billing details are up to date and that your Google Ads account has sufficient funds to run campaigns at all times. You must provide accurate business information including target audience, budget, and campaign goals in a timely manner.

CONFIDENTIALITY
We will keep all your information confidential and will not disclose sensitive information to third parties without your prior written consent, except as required by law.

DATA PROTECTION
Both parties agree to comply with all applicable data protection legislation including the UK GDPR and the Data Protection Act 2018.

LIMITATION OF LIABILITY
The Company will not be liable for any loss or damage arising from the use of its services. Google Ads results depend on various factors including competition, market conditions, ad relevance, and changes made by Google to its advertising platform. The Company is not liable for fluctuations in ad performance, changes in Google Ads policies, or any impact on business revenue. The Company's liability is limited to the fees paid for the services in question.

TERMINATION OF SERVICES
The Company reserves the right to terminate services immediately if you breach these Terms and Conditions or fail to make payment. Upon termination all outstanding fees become due immediately.

CHANGES TO TERMS AND CONDITIONS
The Company reserves the right to amend these Terms and Conditions at any time with written notice. Continued use of our services following notification constitutes acceptance of the updated terms.

GOVERNING LAW
These terms are governed by the laws of England and Wales.