When you think of a social media manager, you might picture someone just firing out posts and adding a few hashtags — but there’s so much more that goes on behind the scenes.
It’s not about posting. It’s about planning.
At Social Media Fairy, we don’t wing it. A big part of social media management is understanding why we’re posting. We look at audience insights, test different content types, and try to stay one step ahead of what your customers actually want to see.
What goes into social media management?
- Creating a content calendar that actually works for your business
- Making sure your branding and tone of voice are consistent
- Managing messages and comments professionally
- Spotting what content is working (and what isn’t)
- Keeping up with platform updates so you don’t have to
Is it worth it for small businesses?
Absolutely. A good social media presence isn’t just about likes — it builds trust, shows you’re active, and helps people choose you over a competitor.
Takeaway tip:
Try to post consistently, even if it’s just once or twice a week. A quiet page can make it look like your business isn’t trading.